Do what you do best

This post follows upon last week's post, Where is your place?

The previous post went more in depth into branding and positioning. Diana also caught a facet of this issue in her post, Marketing your Identity.

So, what will this week be about? Take another peek at the title.

Do what you do best.

For a writer, this means - write!

Yes, you need to write your tag line. And for this, you'll do what you do best - use words.

Never underestimate the power of words especially where a tag line is concerned. A bunch of words may say the same thing, but do you know which one will serve you best?

I said it - serve you.

Your tag line is basically there to work for you. You as a writer won't be there 24/7 everywhere for your readers and following. Your tag line provides your presence and identity for you.

So, how do you create the best tagline? It should first be said, there is always, always, room for improvement. But in the world of writing, there comes a time when you have to say, Stop!, and go with what you currently have.

The same goes for a tag line. Let's face it, we'll never find perfection, but we can come close.

Words help you do that. And how should they help? By conveying your message as wide and broad as possible.

This leads to a very important aspect of the tag line - an encompassing string of words that has scope!

Just like a net, a tag line should skim as wide an area as possible. It should cover as much as possible, while still remaining in a nutshell.

For this, I'll use two examples:

The promise of fulfilment

Romance on another plane of existence

The first line suggests an HEA. The second implies romance and fantasy.

But, here's the thing - these tags don't simply cover the aspects mentioned above. Why? Because they have scope!

The promise of fulfilment can take place in any country, in any world, in any era, in every genre.

Romance on another plane of existence can include another age, the past, the future, the paranormal, the veil between worlds, a fantasy world, the sky, below the earth, across time.

Do you see the drift?

At the same time, your tag can be more specific, yet still give you scope.

Contemporary women's fiction in color

The above tag line can seem restricting, but it already covers a wide base - women's fiction, multicultural aspects, inter-racial relations, and today's world. A good many stories can fall under this banner, without being constricted to the same thing over and over again.

So, when you sit down to define your tag line, think of your identity. Think next what you want to convey, and put it in words. Go at it with a thesaurus, and pick out the one word that best serves your purpose.

You'll thank yourself in the end, when you'll see your tag working for you.

Until next time, I'd love your comments/questions.

Aasiyah Qamar - Cultural romantic fiction, with a twistWith stories set amidst the rainbow nation of Mauritius, a multicultural island in the Southern Indian Ocean, author Aasiyah Qamar brings you tales of today's young women battling life on all fronts and finding love where they least expect it. Indo-Mauritian culture wants to stifle them in traditions, customs and antiquated morals while the world is opening its arms of modernity and globalisation. Where do these women belong? And more importantly, with whom?Find out more about her first release, The Other Side, here.

Where is your place?

This post follows upon last week's post, Who Are You?

In the previous post, I asked you about who you were and how you would define yourself as a writer. In short, I asked about your writer identity.

I'm sure a lot of you must be wondering why I posted that. The reasons are:

Branding and Positioning.

In the writing world, you need to brand yourself to better position your works and your persona in the cut-throat arena of competition.

Basically, what are branding and positioning?

Branding is a term used mostly in business management and advertising. It implies a brand creates a defining identity for itself so as to emerge from the lot and be in pole position. Positioning then follows logically, in the sense that the branded product tops every other product that is at one single level, and shines as a beacon in the flat landscape.

As daunting and as regretful as it sounds (no, you cannot simply write, publish, and sell. If only it were as simple...), as a writer, you will need to brand yourself to better position your work in the market.

The term 'Branding' sounds barbaric. It isn't. It's simply finding your own identity and playing upon this. Here's the gist of it - ever wondered about the tag line for a story, you know, the one-line zinger that tickles your fancy on the back cover of a book? You need such a tag line for yourself.

Examples of writer tag for btanding:

Aasiyah Qamar - Cultural romantic fiction, with a twist
T.J. Killian - Romance on another plane of existence
Nolwynn Ardennes - The promise of fulfilment

Angela Guillaume - The poetry of romance with a sensual flair

Chiron O'Keefe: Journeys of self-discovery in both romance and psychic suspense

Diana Castilleja/Diana DeRicci ... Romance that thrives in the dark...Sizzle that satisfies

Sandra K. Marshall - Romantic mystery with a twist

Simply from the one-liners, you know what these writers write, and what sort of story/fiction you can expect from them.

Branding thus helps a writer position himself/herself in the writing, publishing, and marketing world. Branding helps determine what you are about, how your stories are unique, and in a nutshell, what you deliver.

Thus, a writer with a powerful, defining brand positions his/her work better. Look at the following example:

Cultural romantic fiction, with a twist

A different take on romance

Basically, these two lines tell the same thing. Something is different. But the first line attracts the attention and stimulates curiosity better.

What's the twist? What is this cultural romantic fiction about? Lovers of cultural elements know they will surely find what they love here.

At the same time, the branding tag line helps to position the writer in the area he/she writes in. In the above example, it is already implied that this is a niche/specific area - romance. Next, cultural elements.

There are a lot of culture-based writers out there, yet in this line, it says that there is a twist, which means something out of the ordinary or even something unique is present in this writer's work.

The tag line already helps the writer position herself above the lot of 'general' culture-based fiction writers.

So, how do you brand yourself?

Identify what is unique about your work. Do you write historicals set in the Viking era? Do your contemporaries all have funny, quirky heroines? Is your writing voice funny? What sort of issues do you tackle in your works? Is there a recurring theme in all your works?

All these help to distinguish you from the lot. Use this uniqueness to create a specific, attractive and intriguing tag line for your work.

Until next time, I'd love your comments/questions.

Aasiyah Qamar - Cultural romantic fiction, with a twist
With stories set amidst the rainbow nation of Mauritius, a multicultural island in the Southern Indian Ocean, author Aasiyah Qamar brings you tales of today's young women battling life on all fronts and finding love where they least expect it. Indo-Mauritian culture wants to stifle them in traditions, customs and antiquated morals while the world is opening its arms of modernity and globalisation. Where do these women belong? And more importantly, with whom?
Find out more about her first release, The Other Side, here.